5/10/2023 0 Comments Digital marketing activationAlthough a relatively new term in the digital marketing space ‘Brand Activations’ are becoming more the norm as part of the overall digital strategy for eCommerce brands. ![]() ![]() A Brand Activation is a marketing activity that engages directly with a brands target audience through a specific experience or event.Ĭustomers today crave more than just virtual online experiences, eCommerce brands have come to realise that an intuitively placed ‘Buy Now’ button is not enough to stimulate a purchase or furthermore brand advocacy.
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